Attribution procedure and
Committee members

Europe MédiaLab identifies and pre-selects qualifying technology organisations for the Trusted European Platforms label.

Scroll down for more information

Attribution Procedure

HOW IT WORKS

1. Expression of Interest

A. Initial contact and information exchange with the organisation.

B. The organisation receives a brief overview of the TEPs label, its criteria, and the assessment process.

C. The Team gathers public-source information, complemented by a preliminary information package: corporate structure, user metrics, revenue model, regulatory status.

2. Pre-selection

A. Verification of eligibility conditions (see §2).

B. Desk research by Europe MédiaLab drawing on public sources and the preliminary information package.

C. Preparation of a shortlist of organisations that advance to the criteria pre-assessment.

3. Pre-Assesment

A. Request and verification of private data shared by the organisation (governance, owners, management).

B. Preliminary scoring against scoring board, with a recommendation for the Committee.

C. Preparation of the assessment dossier.

4. Attribution

The Committee reviews dossiers, deliberates, and votes on whether to award the label. Three possible outcomes:

✅ Label Awarded
The organisation may use the TEPs label and associated mark, entering the monitoring cycle.

🟩 Label Awarded with Conditions
Specific improvements are required within a defined timeframe; the Team monitors progress.

🟨 Label Not Awarded at this Stage
Oral feedback is provided to the organisation. The organisation can try again.

The procedure culminates with the award ceremony where the organisations who obtained the label will be awarded and announced publicy.

5. Monitoring

Monitoring Cycle

  • Continuous watching brief on developments.
  • Regular annual review.
  • Ad-hoc review, triggered by material concerns.

Conditions and Remediations

  • The organisation answers improvements within 30 days.
  • The Team monitors progress and reports to the Committee.

Revocation Triggers

  • Change in ownership or control.
  • Significant regulatory enforcement.
  • False or misleading information.
  • Refusal to cooperate with review processes.

Members of the

Attribution Committe

participate in personal capacity

Nancy Brito

CA/PT, based in Portugal

Ground Capital

Daniel Knapp

DE, based in the UK

IAB Europe

Clare Melford

GB, based in the UK

Global Disinformation Index

Jenny Romano

IT, based in Portugal

The Newsroom

Luc Suykens

BE, based in Belgium

Union of Belgian Advertisers

Emmanuel Tourpe

FR, based in France

France Télévisions

Supported by

Europe MédiaLab Team

without voting rights

Christophe Leclercq

FR, based in Brussels

Committee Secretary

Aleks Vangjelofski

Based in Brussels

Administrator