European social media platforms you can trust

Trusted European Platforms (TEPs) is programme supports social media platforms that are genuinely European, trustworthy, and built to scale.

Developed by Europe MédiaLab, an independent Attribution Committee awards the TEPs label.

300+

Platforms listed on Rebuild.net

60+

Platforms met at Rebuild 1

8+

Pre-selected platforms for TEPs

A catalyst for European social media platforms providing trusted content at scale in Europe.

An assessment that encompasses how a platform treats the content it distributes, who controls it, and whether it can credibly reach the scale to become a European and a global champion.
You are interested in collaborating, applying for the label or having a chat?

Express your interest here

The Concept

Assigned by a group of diverse and independent experts, the label is based on the following principles.

Voluntary

Platforms choose to join based on their strategic alignment and cease their involvement whenever they deem necessary.

Market-driven

The label reflects real practice by organisations with real users or in pre-launch phase.

Fact-based

Every criterion is verified against evidence and best practices the industry.

EU compliant

The label is compliant with EU law and raises awareness on the digital regulation rulebook.

Nine criteria, three pillars.

Each criterion is assessed against a structured scoring board of granular indicators. Below is the full map of what the committee looks at.

TRUSTED

EUROPEAN

SCALABLE

Trust & Content Integrity
  • Trust Indicators
  • Content Provenance & Authenticity
  • Algorithmic Transparency & Recommender Design
  • Content Moderation & Dispute Resolution
Ownership
  • Organisation Ownership
  • Anti-Takeover Mechanism — Golden Share / Shareholder Agreement
  • Data Storage Location
Scalable Revenue Model
  • Scalable Revenue Model
  • Existing & Planned Resources
  • Number of Users & Acquisition Plan / Partnerships
EU Regulatory Compliance
  • EU Digital Rulebook
  • EU Copyright Law
Management

Governance & Management from Europe

User-Driven Design
  • User-centric Design
  • Accessible User Interface
Interoperability
  • Interoperable Identity
  • Followers Portability
  • Content Portability
  • Protocol Interoperability
Footprint

Present Countries & Credible Expansion Plans

Media & Ecosystem Involvement
  • Consultation & Ecosystem Involvement

Last but not least

Why a European label of trust matters.

Europe’s €49bn social-media advertising market is dominated by US and Chinese platforms.
The label helps new generation – being built here – to be recognised.

With the TEPs Label

✅A credible independent signal
An external assessment by a committee of experts: a reference for investors, regulators and partners.

✅Sovereignty through trusted content
A visible European alternative to US and Chinese digital infrastructure.

✅ A benchmark aligned with EU law
One structured, fact-based framework instead of case-by-case judgement.

✅ Visibility & ecosystem access
A stage at our events and introductions across the Europe MédiaLab network

Without shared standard

✖️ Opaque public square
Recommender systems and moderation stay a black box to users and regulators.

✖️ Foreign control
Europe’s democratic space runs on infrastructure owned and steered from outside it.

✖️ No signal for good actors
Trustworthy, home-grown platforms have no credible way to prove they are different.

✖️ Fragmented compliance
Every platform is judged ad hoc, with no common, EU-aligned benchmark.

Are you interested?

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